Leading defence marketer joins MAST team

Thu 9 Jan 2020 @ 14:13

Samantha West

We are delighted that Samantha West – well known to the global community for many years as spearheading the branding and marketing activities for large tri-defence organisations (including ATLAS and QinetiQ) – has joined the MAST team as Marketing Manager. She is best known for her presence and media engagement at exhibitions both in the UK and overseas.

Sam brings 20 years’ events experience to MAST’s new marketing department, widening the reach and influence of current marketing and PR/Advertising efforts, and sees the appointment as a great opportunity.

Sam said of her new role: “I could not be more excited about working with the MAST team. I have known the event since inception and been privileged to see it grow. The highlights were being involved as an exhibitor at many events including the first event in Nice and the launch event in Japan. I look forward to meeting you all again.”

MAST’s Marketing and Sales representatives will be present at next week’s Surface Navy Annual symposium, and happy to discuss future events, not least the fourth edition of MAST Asia (Japan) in central Tokyo, this November.


MAST Asia new exhibitor alert – Alamarin-Jet

Wed 8 Jan 2020 @ 11:59


We are delighted to welcome first time MAST Asia exhibitor, Alamarin-Jet to the event in November 2020.

With its growing team of international experts, Alamarin-Jet is well on course to becoming a world leading manufacturer of water jet propulsion systems (for both manned and unmanned vessels).

Alamarin-Jet system

As MAST Asia enters its fourth edition, it has an unmatched track record of support from all the major Japanese defence players (government, services, and industry). Exhibitor applications are being received from several first-time SME exhibitors in Japan (exhibiting defence equipment for the very first time, since the three principles announcement in 2014 which launched MAST Asia itself).

A briefing to sponsors/exhibitors and embassies’ officials is currently being planned for February, and whilst the early-bird exhibitor rate is now passed, MAST Asia remains the first and best international defence event in Japan.


MAST Asia: Officially Japan’s original AND best attended defence show

Fri 29 Nov 2019 @ 12:52

With a recent “copycat" defence exhibition launch now closed, MAST Asia has assured its place as Japan’s premier defence event.

Feedback from exhibitors and delegates at the new event was that very few customers turned up and the level of participants was significantly lower than that of the established MAST Asia event.

MAST Asia’s move to central Tokyo in 2020 (as opposed to the inconvenient Chiba location) is expected to boost attendance even further, making MAST Asia 2020 THE event for any international company seeking the very closest interface with Japanese Ministry of Defense, ATLA, METI, MOFA, and Self Defence Forces.

Exhibitors should apply for space now – before the early-bird rate closes – and just nine sponsors will be allocated, guaranteeing those companies 15-minute meetings (and their own private meeting room) with VIPs/hosted buyers… not only from Japan, but including some 20 regional delegations.

Central Tokyo


MAST Asia 2020 records earliest conference bookings ever

Fri 29 Nov 2019 @ 12:49

MAST’s offices (in Japan and Europe) have received the earliest conference bookings of any MAST to date – the first arriving well over one year before the November 2nd 2020 event start date for MAST Asia 2020.

The profile of delegates is as expected – senior-level defence experts from various ASEAN countries, with several already confirming VIP delegations to MAST Asia 2020.

Earlybird conference rates will remain open until the end of January 2020.


Central Tokyo makes MAST Asia accessible for all Japanese defense personnel

Fri 15 Nov 2019 @ 9:42

MAST 2020 Sales Prospectus

Next year’s MAST Asia (in conjunction with Japan Defense 2020) will make participation by the broadest range of Self Defense Forces and government/procurement agencies much more convenient than the three previous editions. For 2020, MAST will be sited in the heart of central Tokyo, just 10 minutes from the major government agencies and Self Defense Forces.

MAST has moved away from Makuhari Messe in Chiba – location of MAST in 2017 and 2019 – which proved too far for lower-level management to join their Director- and Commander-level colleagues at the events.

Feedback from government and industry officials meeting with MAST’s management in September/October has been overwhelmingly favourable, stating a likely increase in support from their organisations in 2020.

Also a hit with sponsors is MAST Asia’s unique offering of guaranteed meeting time/private rooms with hosted buyers (facilitated by a new MAST Protocol Officer), with several commenting that larger trade-show style events often neglect exhibitors and sponsors with this type of “personal service”.