Central Tokyo location key to future success

Tue 10 Sep 2019 @ 8:59

Following the feedback that “Chiba [location of Makuhari Messe] is too far from government and military HQs for an effective defence event”, the announcement that MAST Asia 2020 will be held in metropolitan Tokyo has been welcomed by embassies, exhibitors and local authorities alike – some of whom have already confirmed attendance of their countries’ procurement and military leaders.

The move will facilitate closer integration between VIPs, sponsors, and authors every day of the week, and for the first time will allow middle management job holders – not currently able to travel as far as Chiba during work hours – to join the long-established event.

Additionally, hosted buyers are already confirming that they will join a 15–20 minute private meeting with each of nine (limit) MAST Asia lead sponsors: a fully equipped and catered, private meeting room provided to each by MAST’s organiser.

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Protocol officer to manage MAST Asia VIP/exhibitor interface

Tue 10 Sep 2019 @ 8:56

An experienced military/protocol officer will be appointed later this year, to provide MAST Asia’s most effective and personal interface to date.

The Tokyo-based expert will ensure regular G2G and B2G contact between participating parties leading up to, and at the November 2020 event.

“This core addition to the MAST Asia management is one borne out of intimate discussion with the Japanese authorities and our major shareholders,” states MAST CEO, Warren Edge.

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