MAST Asia: Officially Japan’s original AND best attended defence show

Fri 29 Nov 2019 @ 12:52

With a recent “copycat" defence exhibition launch now closed, MAST Asia has assured its place as Japan’s premier defence event.

Feedback from exhibitors and delegates at the new event was that very few customers turned up and the level of participants was significantly lower than that of the established MAST Asia event.

MAST Asia’s move to central Tokyo in 2020 (as opposed to the inconvenient Chiba location) is expected to boost attendance even further, making MAST Asia 2020 THE event for any international company seeking the very closest interface with Japanese Ministry of Defense, ATLA, METI, MOFA, and Self Defence Forces.

Exhibitors should apply for space now – before the early-bird rate closes – and just nine sponsors will be allocated, guaranteeing those companies 15-minute meetings (and their own private meeting room) with VIPs/hosted buyers… not only from Japan, but including some 20 regional delegations.

Central Tokyo


MAST Asia 2020 records earliest conference bookings ever

Fri 29 Nov 2019 @ 12:49

MAST’s offices (in Japan and Europe) have received the earliest conference bookings of any MAST to date – the first arriving well over one year before the November 2nd 2020 event start date for MAST Asia 2020.

The profile of delegates is as expected – senior-level defence experts from various ASEAN countries, with several already confirming VIP delegations to MAST Asia 2020.

Earlybird conference rates will remain open until the end of January 2020.


Central Tokyo makes MAST Asia accessible for all Japanese defense personnel

Fri 15 Nov 2019 @ 9:42

MAST 2020 Sales Prospectus

Next year’s MAST Asia (in conjunction with Japan Defense 2020) will make participation by the broadest range of Self Defense Forces and government/procurement agencies much more convenient than the three previous editions. For 2020, MAST will be sited in the heart of central Tokyo, just 10 minutes from the major government agencies and Self Defense Forces.

MAST has moved away from Makuhari Messe in Chiba – location of MAST in 2017 and 2019 – which proved too far for lower-level management to join their Director- and Commander-level colleagues at the events.

Feedback from government and industry officials meeting with MAST’s management in September/October has been overwhelmingly favourable, stating a likely increase in support from their organisations in 2020.

Also a hit with sponsors is MAST Asia’s unique offering of guaranteed meeting time/private rooms with hosted buyers (facilitated by a new MAST Protocol Officer), with several commenting that larger trade-show style events often neglect exhibitors and sponsors with this type of “personal service”.


Protocol Officer sought

Mon 4 Nov 2019 @ 8:14

Following feedback from VIPs and sponsors alike, MAST Asia’s organiser is recruiting an experienced Protocol Officer ahead of its fourth edition (November 2020 in central Tokyo).

Recruitment efforts have started to find suitable Japan-based candidates, with suitable experience. Preference will be given to applicants from:

  • Self Defense Forces;
  • Ministry of Defense (including ATLA);
  • Ministry of Economy, Trade, and Industry;
  • Ministry of Foreign Affairs;
  • (or suitable Japanese industry association)

Interviews will start in January 2020, with an appointment expected shortly after.

Globally, Japan Defense KK is the only event organiser experienced in organising an international defence conference and trade-show in Japan. Its huge success in attracting top level VIPs/buyers (domestic and international) has created a critical demand for a multifaceted “military precision” interface between Japanese participants, foreign VIPs, and MAST Asia’s sponsors.

The appointed expert will coordinate VIPs from the moment of RSVP and ensure optimised time allocation, not least guaranteeing bilateral talks and private meetings with MAST Asia 2020 sponsors.


Early-bird sponsor/exhibitor deadline approaching

Mon 4 Nov 2019 @ 7:52

Past MAST Asia sponsors/exhibitors are reminded that the offer of a heavily subsidised loyalty discount for their 2020 booking will end soon.

For further information or to confirm intent to sponsor/exhibit, email [email protected] prior to 18th November 2019.